By: Daniel Sweeney On: October 30, 2012 In: Advertising & Marketing Comments: 0

As I outlined in a previous post, Scary Good Advertising From Horror’s Finest, clichés are commonplace in scary movies, so much so that entire films have been made poking fun at the genre’s tropes  (Scream, Scary Movie, for instance). But instead of rolling our eyes at their recurring themes, we...

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By: Daniel Sweeney On: October 25, 2012 In: Advertising & Marketing Comments: 0

The rivalry between Coca-Cola and PepsiCo has been played out in the public eye for more than 30 years. The battle for soft drink superiority, dubbed the Cola Wars, reached its peak in the 1980s with a series of ads where the companies took explicit shots at one another.

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By: Daniel Sweeney On: October 23, 2012 In: Advertising & Marketing Comments: 0

With Halloween just around the corner I’ve upped my consumption of all horror-related media this week. From Sunday’s glorious episode of The Walking Dead to setting the DVR to record each night of AMC’s Halloween marathon this week, I’m all about the thrills and chills from now until October...

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By: Daniel Sweeney On: October 18, 2012 In: Advertising & Marketing Comments: 0

“Despite nostalgia’s bittersweet rap and the oft-heard advice to live in the moment, studies suggest that the occasional detour down memory lane can give your spirits a significant lift,” says Marina Krakovsky in a 2006 article in Psychology Today. In advertising, when trying to establish a connection between a...

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By: Daniel Sweeney On: October 17, 2012 In: Advertising & Marketing Comments: 0

Hero. Inspiration. Just two of he words linked to daredevil Felix Baumgartner this week. In every picture or description of Baumgartner and his record-setting dive you’ll see one other name included alongside his – Red Bull, the primary sponsor of the event, dubbed Red Bull Stratos.

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By: Daniel Sweeney On: October 15, 2012 In: Advertising & Marketing Comments: 0

As a fan of the long-suffering Fighting Gamecocks of South Carolina  and the perennial underachieving Atlanta Falcons, let me be the first to issue a message of condolence to my Duncan/Day and DFW brethren for the hit their Texas Longhorns and Dallas Cowboys fandom took this past weekend. I’m...

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