By: Daniel Sweeney On: September 05, 2012 In: Advertising & Marketing Comments: 0

Named the NFL’s highest valued franchise by Forbes in 2011 for the fifth straight year, the Dallas Cowboys are one of the country’s most visible sports franchises. With sponsorship revenues topping $50M annually, Cowboys owner Jerry Jones clearly understands the power of branding and advertising.

Because of the team’s renowned brand, it’s not uncommon for both former and current Cowboys players to lend their names and faces to various companies as spokespersons.

In honor America’s Team kicking off the 2012 campaign tonight against the Giants, I’ve put together a few of my favorite ads and commercials featuring Cowboys greats, enjoy!

Emmitt Smith – Just For Men

Jerry Jones – Papa John’s

Jason Witten – Albertson’s

Appropriate for today and featuring Tony Romo, Wade Phillips (!) and even the boss himself, this Pepsi Max spot takes the cake.

What are some of your favorite ads or TV spots that feature athletes?

(H/T Forbes, Total Pro Sports)