By: Daniel Sweeney On: September 28, 2012 In: Advertising & Marketing Comments: 0

The NFL recently had what appeared to be quite the crisis on its hands. Almost a year after bouncing back from a lockout that forced the league to cancel the entire 2011 preseason the NFL was once again dealing with a labor dispute – this time with its officials.

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By: Daniel Sweeney On: September 27, 2012 In: Advertising & Marketing Comments: 0

Creating brand advocates is a big part of a brand’s social media efforts. – Ted Rubin With social media, the opportunity to directly connect to consumers and engage in two-way conversation lends a tremendous hand in your company’s ability to turn customers into fans.

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By: Daniel Sweeney On: September 26, 2012 In: Advertising & Marketing Comments: 0

Turning general consumers into customers is one thing, but turning those customers into brand fans is something else entirely.

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By: Daniel Sweeney On: September 24, 2012 In: Advertising & Marketing Comments: 0

The annual celebration of all things Texas, the Texas State Fair, kicks off later this week. With staples like Big Tex and Tiny Tim, err, Tina, the State Fair draws an average of 3 million visitors every fall. With more than 125 years of proven success, the State Fair...

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By: Daniel Sweeney On: September 20, 2012 In: Advertising & Marketing Comments: 0

Baseball and pizza. Show a 4-year-old me those two things and you’ve instantly got my attention. Now, the Peter, Paul and Mary didn’t really do much for me back then, but hey, it worked for this Pizza Hut spot.

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By: Daniel Sweeney On: September 19, 2012 In: Advertising & Marketing Comments: 0

An infectious beat, a attention-grabbing high note, something to grab a viewer’s attention and temporarily halt them in their tracks as they reach for the Guide button during their favorite program’s commercial break – that’s the old definition of music from a commercial. Now, brands want the songs in...

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