By: Daniel Sweeney On: August 29, 2012 In: Advertising & Marketing Comments: 0

If you’re an avid user of Facebook’s mobile application and Pages app, surely you’ve noticed how the social network has shifted its focus to images and media in recent updates – not to mention the social network’s new standalone Facebook Camera app.

Not only has Facebook introduced a new, slicker interface, but it’s also giving users consistent updates that make media sharing on the social network smoother, easier and more enjoyable

Facebook’s mobile emphasis on pictures and media should come as no surprise though; many speculated that the company’s purchase of Instagram was more rooted more in their interest of the app’s photo-sharing capabilities than anything else.

The company clearly understands the advantages media sharing offers brands that are looking to engage fans and prospective customers. Research has shown that images are much more likely to be shared by Facebook users than a simple question posed, status update or link.

With 58% of all Facebook users accessing the social network from a mobile device and Facebook mobile’s monthly active users topping 540 million, it’s no wonder that the social network has turned its attention to optimizing mobile capabilities.

More ways to engage users on desktops and smartphones will likely lead to brands putting even more time (and money) into Facebook marketing and advertising – be it through mobile ads, promoted posts or just image-based status updates.