By: Daniel Sweeney On: August 20, 2012 In: Advertising & Marketing Comments: 0

ClickZ reported today that the U.S. Online Video Rankings for July 2012 showed that 184 million U.S. Internet users watched 36.9 billion online content videos – up from 180 million users in 2011. Additionally, comScore Media Metrix found that the online video was approximately 6.7 minutes in length (5.3 minutes in 2011).

So how can your company leverage this growing trend in increased online video views in its online advertising and marketing efforts? Obviously, creating a viral video should be at the top of your list, but this is much easier said than done. But browse through thousands of brand-centric videos on YouTube and you’ll find plenty of quirky clips that failed to catch on with viewers.

Good news for you, thanks to social networks, message boards and other online communities, the road to a successful branded video content doesn’t with virality. Tom Bishop over at Social Media Today has outlined plenty of ways you can put your non-viral videos to good use.